The Halal market is a $200 billion untapped market

Food is a major example, he says. "While the Halal market is roughly equivalent to the $200 billion Kosher market, there are no big brands reaching out to them," he says. ConAgra's LaChoy products -- which are soy- rather than alcohol-based -- or Tom's of Maine alcohol-free mouthwash, are examples of products that are prime for a Muslim ad effort. "These brands are already kosher and Halal, so it's just about letting people know."

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